New Job Opportunity DODOMA at Serengeti Breweries Limited (SBL) - Sales Executive

 Serengeti Breweries Ltd (SBL)Jobs in Tanzania 2022: New Job Vacancies at Serengeti Breweries Limited (SBL) 2022

AJIRA MPYA TANZANIA 2022 | NAFASI MPYA ZA KAZI 2022

Serengeti Breweries Limited (SBL) Jobs 2022

Sales Executive

Dodoma, Tanzania

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.


Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.


Feel inspired? Then this may be the opportunity for you.

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the largest listed Company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second largest beer company with a market share of around 25%.


SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.


SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Tusker Lager, Tusker Lite, Kibo Gold, The Kick, Uhuru Peak, and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.


Scope of the role

Primary accountability is to deliver business year NSV and Volume outlined by Line Manager. (NSV 2.5-3 BLN TZS).

He/she will manage a district – distributors, stockists and execution in outlets


Purpose of Role

The Sales Executive will manage an assigned geographical area which may include towns/villages and several distributor territories in terms of achieving the primary and secondary sales targets/ distribution and other Key Performance Indicators. Lead and motivate Area Distributors, VSM’s and their staff in his/her assigned area to achieve the planned volume, market share, NSV and NR targets


Leadership Responsibilities and Decision Making Rights

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution. Close working relationship with SBL marketing, supply and finance.


Top 3-5 Accountabilities

Coaching & Accompaniment of VSM’s - SE are responsible for coaching as part of Diageo’s toolkit.

Area Distributor Primary and Secondary Sales Performance Management SE is responsible for Secondary sales management through stockiest and retail. On primary he/she will be working with Distributor manager to drive primary sales plan that was agreed with Distributor. Responsible for management and execution in Top 10-15 outlets including stockiest. He/she takes orders and passes them to VSM or distributor and ensures delivery. Adhere to own journey plan of stockiest, top outlets.


From time to time SE will be representing Distribution Manager to communicate with Distributor. On secondary sales, SE have two fronts; communicating with Distributor on secondary sales initiatives, training and driving of VSMs on sales Force effectiveness to achieve targets. Secondary sales initiatives includes but not limited to agreeing secondary sales initiatives with Customer Marketing and managing those secondary sales initiatives. Some of the secondary sales initiatives include 3-wheeler project, stockiest incentive etc.


New Distribution point Appointment - Identification of potential areas for new distributors and stockiest. This is to facilitate effective and efficient stock movement to achieve primary and secondary sales target for his/her area. It also include understanding and owning KYC process for recruitment of new business partners.


Account Development: He/she will be responsible for joint activities that are done between Top outlets and SBL to increase sale and market share. These may include;

Outlet execution for certain sales drivers to pull consumer towards certain brands/category i.e., Outlet visibility, price initiatives, consumer offers/promotions etc.

Innovation drive to push for innovation brand

Price compliance and availability

POS and visibility; cooler execution

Listing of new sku’s and new brands

Drive sales and inform distributor of empties, OOS etc.

Collect competitive intelligence

Execute nationally coordinated activations in outlet


Distributor Health and Profitability – She/he is responsible for growing his/her distributor by being a logistic provider to a strategic partner with SBL. Measures shall be distributor operation are improving in quality in terms of ordering, receiving and distribution of stock, efficient in secondary distribution in terms of trucks, routes and staff capability, and automation of distributor operations. He will be working with Distributor Manager to make sure the distributor remain profitable throughout. He will also make sure SBL operates in an efficient way with distributor on making sure our investments with distributor have a healthy return on investment. He/she will be responsible on highlighting red flags whenever distributor operations and performance are jeopardizing SBL objectives.


Qualifications and experience required

Qualifications

Must have at least college graduate (Diploma and above) with mathematical and analytical skills, preferably business administration.

PERSONAL ATTRIBUTES: Must be excellent in interpersonal communication, self-initiator, must be able to work with low supervision, must have an analytical mind and ambitious to reach high targets, must be able to take business related initiatives to produce positive business results. Must always be wearing clean and presentable branded clothing, must be shaved and showered every day as he is representing SBL in front of the distributors, retail customers and consumers.

SKILL SET: Must have salesmanship skills, communication skills, presentation skills, negotiation skills, basic calculation and mobile device using skills, must be able to drive vehicles in an excellent manner and be able to lift 18 kg crates with no problem.

Worker Type :Regular

Primary Location: Dodoma

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